Revitalising Te Taiao: How to co-design a place-based approach to support purposeful change and resilience

Aotearoa-New Zealand and international examples were reviewed by the project team with a range of criteria detailed to allow for an analysis of what were the key insights and enablers of successful place-based pilots in terms of projects that support land use and land management changes, value chain and in-market initiatives that enhance the resilience, health and prosperity of our whenua, Te Taiao and tangata.

What the project team learnt from hui and kōrero, and the examples of successful place-based pilots were key insights that will make success possible and achievable. Each key insight is described in this report and referenced by two examples that support its relevance:

  1. A Treaty of Waitangi lens is foundational to project design
  2. Te Taiao as a basis for change
  3. Respecting all knowledges
  4. Tikanga/values
  5. People and community-led change
  6. People and place – sense of place, belonging and wellbeing
  7. Collaboration and participation (kotahitanga), including highlighting power imbalance and
    protecting interests
  8. Leadership and management (mana rangatira/mana whakahaere)
  9. Changing economic models
  10. Interconnected solutions
  11. Inputs – resources including funding and information e.g., spatial data

While an individual pilot can be incredibly successful in a particular context, location, space, and time, this does not mean it will necessarily be successful at a broader scale or over the long term. Both scaling up and out are needed to achieve widespread and significant systems change and to extend the success of pilots to other locations. Key insights for supporting this scaling are ensuring the OLW programmes:

  • Explicitly fund scaling activities
  • Support and understand people and place
  • Support changes in capacity, regulatory and financial frameworks, markets, infrastructure, and mindsets
  • Support action from farm, orchard, or business-level to country-level
  • Bring people on the journey – scaling involves facilitation of learning, navigation, decision-making, collective action, and negotiation

As well as identifying insights for successful pilots and their scaling, this report begins to recommend the selection criteria and an evaluation process for identifying place-based pilots. The criteria and evaluation processes were designed to specifically give effect to te Taiao, te ao Māori and mātauranga Māori to identify projects.

Overall, the report provides a pathway of understanding to a range of insights and perspectives that relate to land use and management change and scaling, including non-Māori and specific Mātauranga examples.

Transparency Reports & Impact Assessments

Publish annual transparency reports and impact assessments that document the social, environmental, and economic outcomes of value chain activities. This could include metrics on mana & mauri of soil, carbon emissions, water usage, biodiversity conservation, and community development indicators, providing stakeholders with a comprehensive understanding of the value chain's performance and areas for improvement.

By incorporating these ideas into value chain development efforts, stakeholders can create cultural, transparent, ethical, and sustainable systems that honour the interconnectedness of te Taiao, people, place, and consumers.

Cultural Protocol & Respect

Incorporate cultural protocols and practices into value chain activities, ensuring that all interactions with the land, waterways, and natural resources are conducted with respect and reciprocity. This could involve consultation with mana whenua, knowledge holders, and cultural advisors to ensure that value chain activities align with cultural values and traditions.

Regenerative Agriculture & Land Stewardship

Promote kaitiakitanga and regenerative agriculture practices that prioritise mana whenua and landowner knowledge, soil health, biodiversity conservation, and carbon sequestration. This could involve supporting whanau & hapu, and landowners in implementing agroecological techniques, reforestation projects, and habitat restoration efforts that enhance ecosystem resilience and vitality.

Consumer Feedback & Engagement

Engage consumers in dialogue and solicit feedback on their preferences, values, and expectations regarding transparency and sustainability. This could be tested through kanohi-ki-te-kanohi and digital surveys, focus groups, or interactive forums where consumers can voice their opinions and contribute to the development of more transparent

Environmental Monitoring & Reporting

Implement environmental monitoring and reporting systems to track the impact of production activities on local ecosystems and communities. This could include regular audits, data collection initiatives, and community-based research projects that assess the social, environmental, and cultural implications of value chain activities.

Supply Chain Partnerships

Forge partnerships between producers, processors, logistics providers, wholesalers and retailers to create transparent and mutually beneficial supply chains. This could involve direct sourcing agreements, fair pricing mechanisms, and collaborative decision-making processes that prioritise the well-being of producers and the environment.

Cultural Storytelling & Education

Use storytelling and educational initiatives to raise awareness about the cultural significance of products and the importance of preserving traditional knowledge and practices. This could involve hosting community events, workshops, or virtual tours that showcase the connection between te Taiao, people, place, and the products consumers purchase.

Maori/Community - Led Certification & Labelling

Establish a certification or labelling system that highlights products sourced from Maori-owned or environmentally sustainable enterprises. This could include labels indicating adherence to traditional land management practices, organic farming methods, or fair trade principles e.g. to take a step further the labels are printed with vegetable ink from a facility powered by renewable energy!!

Incorporating Maori knowledge & Practices

Value chains can integrate Maori knowledge and practices related to environmental stewardship, resource management, and cultural preservation. Local communities can be actively involved in decision-making processes, drawing on their deep understanding of the land, waterways, and ecosystems.

Digital Platforms for Transparency

Develop digital platforms or mobile applications that provide consumers with real-time information about the origin, production methods, and environmental footprint of products. This could include interactive maps showcasing the journey of products from farm to table, stories about local producers, and data on sustainability metrics.

Community-Owned Enterprises

Promote the establishment of community-owned enterprises that prioritise transparency, accountability, and equitable distribution of benefits. These enterprises could involve local farmers, artisans, and entrepreneurs working collaboratively to produce and market goods while respecting cultural and environmental values.

Developing a Transparent Value Chain

 

Value chains and markets with a te Taiao, people, and place perspective can operate by fostering sustainability, cultural resilience, economic empowerment, and community well-being. They recognise the interconnectedness of environmental, social, and cultural factors and strive to create inclusive and equitable systems that benefit all stakeholders.

Developing a transparent value chain from the perspective of te Taiao, people, place, and consumers can involve integrating Te Ao Maori knowledge and sustainable practices into every stage of the production and distribution process. Examples of this could be as follows: