Murray Hemi describes Te Tiriti model, Taiao Manawa Ora: Purpose-led Change

Murray Hemi describes Te Tiriti model, Taiao Manawa Ora: Purpose-led Change
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Daniel Moore Daniel Moore
Video
June 22, 2022

This short interview with Murray Hemi is to support understanding and use of the Taiao Manawa Ora: Purpose-led Change model. This model was developed to guide partnerships between tangata whenua and tangata Tiriti, and was originally developed to guide the Revitalise te Taiao research programme.

Te Tiriti o Waitangi and the relationship and connection between tangata whenua and tangata Tiriti are at the center. The central patiki (diamond) illustrates the interrelationship of values, knowledge, and worldviews of tangata whenua and tangata Tiriti. The outer ‘wings’ highlight the differences. While recognising this difference, these principles also share a high level of connectedness across cultures to gather and share information on the social, ecological, and cultural context of the three pilots as they move along their te Taiao pathway.

Resources

Transparency Reports & Impact Assessments

Publish annual transparency reports and impact assessments that document the social, environmental, and economic outcomes of value chain activities. This could include metrics on mana & mauri of soil, carbon emissions, water usage, biodiversity conservation, and community development indicators, providing stakeholders with a comprehensive understanding of the value chain's performance and areas for improvement.

By incorporating these ideas into value chain development efforts, stakeholders can create cultural, transparent, ethical, and sustainable systems that honour the interconnectedness of te Taiao, people, place, and consumers.

Cultural Protocol & Respect

Incorporate cultural protocols and practices into value chain activities, ensuring that all interactions with the land, waterways, and natural resources are conducted with respect and reciprocity. This could involve consultation with mana whenua, knowledge holders, and cultural advisors to ensure that value chain activities align with cultural values and traditions.

Regenerative Agriculture & Land Stewardship

Promote kaitiakitanga and regenerative agriculture practices that prioritise mana whenua and landowner knowledge, soil health, biodiversity conservation, and carbon sequestration. This could involve supporting whanau & hapu, and landowners in implementing agroecological techniques, reforestation projects, and habitat restoration efforts that enhance ecosystem resilience and vitality.

Consumer Feedback & Engagement

Engage consumers in dialogue and solicit feedback on their preferences, values, and expectations regarding transparency and sustainability. This could be tested through kanohi-ki-te-kanohi and digital surveys, focus groups, or interactive forums where consumers can voice their opinions and contribute to the development of more transparent

Environmental Monitoring & Reporting

Implement environmental monitoring and reporting systems to track the impact of production activities on local ecosystems and communities. This could include regular audits, data collection initiatives, and community-based research projects that assess the social, environmental, and cultural implications of value chain activities.

Supply Chain Partnerships

Forge partnerships between producers, processors, logistics providers, wholesalers and retailers to create transparent and mutually beneficial supply chains. This could involve direct sourcing agreements, fair pricing mechanisms, and collaborative decision-making processes that prioritise the well-being of producers and the environment.

Cultural Storytelling & Education

Use storytelling and educational initiatives to raise awareness about the cultural significance of products and the importance of preserving traditional knowledge and practices. This could involve hosting community events, workshops, or virtual tours that showcase the connection between te Taiao, people, place, and the products consumers purchase.

Maori/Community - Led Certification & Labelling

Establish a certification or labelling system that highlights products sourced from Maori-owned or environmentally sustainable enterprises. This could include labels indicating adherence to traditional land management practices, organic farming methods, or fair trade principles e.g. to take a step further the labels are printed with vegetable ink from a facility powered by renewable energy!!

Incorporating Maori knowledge & Practices

Value chains can integrate Maori knowledge and practices related to environmental stewardship, resource management, and cultural preservation. Local communities can be actively involved in decision-making processes, drawing on their deep understanding of the land, waterways, and ecosystems.

Digital Platforms for Transparency

Develop digital platforms or mobile applications that provide consumers with real-time information about the origin, production methods, and environmental footprint of products. This could include interactive maps showcasing the journey of products from farm to table, stories about local producers, and data on sustainability metrics.

Community-Owned Enterprises

Promote the establishment of community-owned enterprises that prioritise transparency, accountability, and equitable distribution of benefits. These enterprises could involve local farmers, artisans, and entrepreneurs working collaboratively to produce and market goods while respecting cultural and environmental values.

Developing a Transparent Value Chain

 

Value chains and markets with a te Taiao, people, and place perspective can operate by fostering sustainability, cultural resilience, economic empowerment, and community well-being. They recognise the interconnectedness of environmental, social, and cultural factors and strive to create inclusive and equitable systems that benefit all stakeholders.

Developing a transparent value chain from the perspective of te Taiao, people, place, and consumers can involve integrating Te Ao Maori knowledge and sustainable practices into every stage of the production and distribution process. Examples of this could be as follows:
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